Connecting different software systems is a big deal for businesses these days. When things work together smoothly, ...

The Zero Copy Partner Network features initial partners Amazon Web Services (AWS), Databricks, Google Cloud, and Snowflake, and adds Microsoft, all committed to zero copy integrations with Salesforce ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Salesforce launched Headless 360 at TDX, opening its CRM platform to AI agents through APIs, MCP tools and CLI commands in a major push to make enterprise software work without the browser.

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

This week during its TrailblazerDX 2022 conference, Salesforce announced a new set of low-code developer tools and integrations intended to bring Slack and Salesforce’s broader software portfolio ...

Salesforce said it plans to use Google Cloud Platform to expand globally and integrate its customer relationship tools with G Suite and Google Analytics. The news, outlined at Salesforce's Dreamforce ...