ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

If you ask a dozen vendors what media workflow means to them, you'll get two dozen answers. With that said, let's develop one and stick with it throughout this article. This definition can be applied ...