ZDNET's key takeaways Google has settled a $700 million Play Store lawsuit.Users who made purchases will receive automatic ...

Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to November 21, the court said.

Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in ...

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of Justice on Friday how quickly such a remedy would take effect, saying, "time ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...