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The real reason Jeff Bezos lets you cancel orders
Amazon's generous cancel button looks like a simple customer perk, but it is really a finely tuned piece of the company's logistics and growth strategy. By making it painless to back out of a purchase ...
In a 2002 MIT presentation, Amazon.com, Inc. (NASDAQ:AMZN) founder Jeff Bezos discussed the surprising success of allowing customers to cancel their own orders. What Happened: During the talk, Bezos ...
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