This versatile shade looks good in any room. Behr's 2026 Color of the Year is here! Hidden Gem is a smoky shade of jade that feels rich and surprisingly versatile. “Now more than ever, there’s a ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

This love of muddy greens surfaced in multiple 2026 Color of the Year reports, with Valspar naming Warm Eucalyptus, ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

Last week, ABKCO Music & Records, Inc. filed suit against BEHR Paint Company over an Instagram post on the brand’s account ...

ABKCO Records, which owns the rights to the master recordings of the Rolling Stones up to 1970, has sued Behr Paint, alleging copyright infringement over the use of the group’s 1966 song “Paint It, ...

In a year when we all need to breathe deeply, Breezeway, Behr’s color of the year, is a tranquil, soothing pale green hue. Soft and amenable to a vast range of color pairings, the peaceful shade ...