Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture. YouTube published two Culture and Trends reports in 2024 instead of ...

YouTube Shorts’ explosive growth to over 200 billion daily views has shifted the viral playbook toward retention, rewatch loops, and platform-specific content strategies. Creators now prioritize ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

Online video giant YouTube has published its year-end top U.S. trends lists for 2024 and in includes Bay Area content creators. Original content creators continued to ascend on YouTube in 2024, ...

Connie Francis' "Pretty Little Baby" was relegated to the B-side of a single when the American singer originally released the song in 1962. But this year it went viral as the soundtrack to hundreds of ...

TikTok’s dominance in music discovery and YouTube’s expansion into serialized, crossover-friendly formats are creating fertile ground for music collaborations. Independent artists are using these ...

YouTube Premium is one of the few subscriptions I don’t mind paying for. Given how inundated YouTube is with unskippable ads these days, I’m glad a paid tier exists. In addition to an ad-free ...

Spend much time watching streaming video? How do your YouTube watching tastes size up against the rest of the nation? Now, thanks to the YouTube Trends Map, you can take a look at which videos are the ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...