I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that ...

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert ...

Perhaps you are one of them. If so, the idea of writing a blog post might sound like the most miserable self-promotional task you could undertake on behalf of your small business. I’m here to tell you ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases.

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Whenever I finish writing a blog post, I always send it to a few colleagues to get their opinion. If they don’t reply “this is awesome” or “wow, that was good”, then I know I need to spend more time ...