Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

Among the flurry of preparations for this year's World Cup, there was one easily overlooked hurdle to overcome – what to do ...

Fans might have noticed that stadiums across the United States, Mexico and Canada are getting revamped for the 2026 World Cup ...

Gillette Stadium had to become Boston Stadium for the 2026 World Cup. That process involved taping over thousands of lower-bowl seat logos.

From Jamal Musiala taping up his headphones to host venues changing their names, here is how FIFA is executing a ...

It's not a prank – Levi's really did change its logo on Instagram because of the World Cup. This comes after FIFA covered the ...

After FIFA required World Cup host venues to remove non-partner branding, Levi's turned the situation into a genius marketing ...

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and ...

Sports stadiums, including Gillette Stadium and Lumen Field, are using temporary names during the World Cup. Here's why. (AP ...