Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's best,

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising window.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

Nike's 2026 World Cup campaign drops with a star-studded spot featuring Cristiano Ronaldo, Kylian Mbappé, LeBron James, Kim Kardashian, and more.

Doctors recommend active adults drink between 80 and 100 ounces of water daily, and Rupert Murdoch couldn't agree more. See how much his Fox Sports is making off of the World Cup hydration breaks.

The estranged son of David Beckham and Victoria Beckham acknowledged the fact that he's not attending World Cup festivities with his father in a new promo.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

Fox Sports is refusing to cave to fan pressure over mid-half commercials and has instead continued airing the unpopular ads as teams go through hydration breaks.