The rivalry has seen the two brands roll out blockbuster-style advertisements packed with some of the biggest names in sport ...
Nike is making a huge World Cup bet; Wall Street remains skeptical.
FIFA have temporarily 'debranded' the iconic stadiums across the United States for the World Cup - but some have found some ...
Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.
The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial ...
The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...
Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know ...
FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that ...
Rocket Lawyer reports small businesses must tread carefully when marketing around the World Cup, avoiding official logos to ...
With the 2026 World Cup now underway in the US, Canada and Mexico, a quieter battle has started - not on the pitch, but ...