Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...