'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. MarTech, the wide range of software tools used in marketing ...
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Why Simple Marketing Automation is Better Than Complex Systems
Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is to use, the more likely your team is to maintain a regular schedule. Most ...
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Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and ...
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