Are you a print subscriber? Activate your account. By Tim Nudd - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 22 hours ago By Donna Speciale - 1 day 23 hours ago By Ad Age Studio 30 - 2 ...

The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...

Understanding how videos go viral is creators’ holy grail — and for obvious reasons: Crack it and they’re guaranteed perpetual fame, and with it, potentially lots of money. Naturally, given those ...

Forbes contributors publish independent expert analyses and insights. I noticed how #BettyWhiteChallenge kept popping up in my own feed as other comedians, news agencies, celebrities, and other famous ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Marketing campaigns for highly processed food and non-alcoholic drink brands on TikTok generate billions of views, leading to a staggering capability to engage and influence children, according to an ...

A few years ago, TikTok exploded with a flood of user-generated content—from trending dances to product “haul” videos to viral pranks. TikTok hosts short-form video content that can last anywhere from ...

LOS ANGELES--(BUSINESS WIRE)--Biotech hair care company, K18 Hair, announced today their TikTok Hashtag Challenge, #K18HairFlip. K18 Hair has been making waves in salons globally with it’s hair mask ...

You deserve to be paid for the amount of time you spend on TikTok, and Cash App is making it happen — sort of. The mobile payment service is running two different TikTok giveaways during the month of ...