Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

While Google did attempt to compromise, none of its formal response to the commission outlines any breakup of the business.

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...