Larry Kim serves up some tips on how to increase AdWords click-through rates in a detailed post that covers everything from defining a good click-through rate to what makes the top 1% of paid-search ...

The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.

If your company is involved in pay-per click advertising, click through rate, or CTR, is one of the most important metrics to measure. Click through rate is defined as the number of times a given ad ...