A Q&A with CalPERS Chief Investment Officer Stephen Gilmore on how Total Portfolio Management could strengthen the retirement ...
Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...
Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. I believe a CEO has two jobs: culture and strategy. And there is ...
Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...
Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game. While AI may be the impetus behind a lot of these changes, ...
Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...
SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate ...
The US Navy vacated the Mahanian world of sea battle at almost precisely the historical instant China entered it. A long-overdue course correction is underway. [The following essay is adapted from Dr.