While the journey is not without challenges, the rewards—enhanced revenue alignment, deeper product insight and better customer engagement—are well worth the effort.

Pharmacy giant CVS Health on Tuesday announced an overhaul of its drug-pricing model to boost transparency amid scrutiny of the soaring cost for medications. The new system, called CVS CostVantage, ...

CVS Pharmacy is taking a cue from Mark Cuban Cost Plus Drugs and will launch a pharmacy reimbursement model built around a drug’s cost, a pharmacy services fee and a set markup. The new approach, CVS ...

The move will simplify costs for consumers, CVS said. CVS is the latest pharmacy to change its drug pricing formula, a move it said would increase transparency and simplify costs. The company will now ...

With bipartisan backing, successive congresses and presidential administrations have forced the health sector to disclose prices for services that were previously concealed from the public. With the ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

AI is transforming more than just how software works. It’s changing how it should be priced. The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a ...