There is no "right" answer. It varies by business, by situation, and by intent of the test being conducted. Each of these metrics measures something different and it is critically important to ...

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my ...

We all know that we can’t improve what we don’t measure. As field service has become modernized and more sophisticated, so too have the metrics by which field service organizations measure progress ...

In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

As part of the data warehouse, a measure is an item on which calculations are made (e.g. It is possible to make calculations (e.g., a sum, a count, an average, a minimum, ou a maximum). Measures of ...

The metric system is used to measure the length, mass or capacity of an object. Length is measured in millimetres (mm), centimetres (cm), metres (m) or kilometres (km). Mass or weight is measured in ...

You may have heard the phrase “what gets measured gets managed.” So when we want something done, we slap a metric on it and manage toward that metric. Seems reasonable enough, right? It’s not, though.

Under the SEC’s KPI guidance, a KPI is one of the key variables through which management evaluates a company’s performance or status, disclosure of which would be material to investors. The SEC ...

Digital advertising offers brands and advertisers a hedonistic mix of promise and opportunity, providing unparalleled access to consumers on a scale – and at a speed – that marketers of yesterday ...