The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Einstein’s Special Theory of Relativity (STR) is broadly misunderstood by the public. In most popular science books, relativity theory is hailed for introducing relativity to physics. Whereas ...

Special relativity, even though it's over 100 years old, is still one of the most puzzling and perplexing discoveries about the nature of the Universe itself. The (Newtonian) laws of physics that ...

The methods of analyzing space, time and motion described in the previous several lectures are called kinematics. Galileo rightly deserves much of the credit for developing these methods. [Although ...

In Frame of Reference, April M. Frazier presents archives of her family's deep-rooted Texan lineage that stretches from the late 1800s through to the present day. The project consists of photographs ...

In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for Quantum Optics and Quantum Information in Vienna present a new framework for ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

All of us carry an invisible frame of reference in our heads that filters our experience and determines how we feel. Alix Spiegel and Hanna Rosin interview a woman who gets a glimpse of what she's ...