Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. Google is phasing out Enhanced CPC bidding. Existing ...

Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC ...

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...

Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads will sunset enhanced CPC in March 2025.