Clicks don’t equal trust. Marketers have long measured campaign success in impressions, clicks, and conversions. But our ...
New research suggests that ChatGPT’s fact-check labels beat likes, shares, and even trusted news brands when it comes to ...
The focus on authenticity in leadership has been trending for years, but especially since the pandemic. Leaders are constantly told they need to "be more authentic," "bring their whole selves to work, ...
"Ongoing conversations" implies that engagement is not a one-off (e.g., an annual survey). Employees today are looking for dynamic coaching, feedback and relational upkeep. This requires a significant ...
Tate Hackert wasn’t in Wisconsin on business. He was visiting Green Bay on a personal trip when curiosity got the better of him. At a Burger King counter, he asked a cashier if she had ever used ...
Fmr. federal prosecutor Brendan Ballou talks changes at the DOJ and other legal fights under Trump. In his latest piece for Slate magazine, former federal prosecutor Brendan Ballou points out that in ...
Campaign Middle East on MSN
The credibility economy: AI’s influence on strategic comms
AI has quietly rewritten how information is discovered. Decision-makers are no longer sifting through websites or search ...
In his latest piece for Slate magazine, former federal prosecutor Brendan Ballou points out that in Trump’s first 100 days he has “ignored judges, extorted law firms, and fired lawyers.” Ballou ...
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