Prime Video recently surpassed 315 million monthly ad-supported viewers worldwide. The milestone, announced at the company’s ...

Amazon’s latest transformation weaves AI, cloud infrastructure, and retail-powered media into a unified advertising engine, ...

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine what powers this trillion-dollar giant over the next five years. While ...

Amazon is ending the Prime Invitee program. The program let people share Prime shipping outside their home. Customers are being rolled into the Amazon Family program. It's the end of an era for Prime ...

Shared shipping is no more for some Amazon Prime members. On Oct. 1, Amazon phased out its long-running Amazon Prime Invitee program. Since 2009, Amazon Prime members had been able to share free ...

Amazon's next growth phase will be driven by AWS and advertising. Its e-commerce growth engine is slowing, but efficiency, logistics, and personalization will sustain its moat. AI is becoming the ...