Amazon's focus on improving the shopping experience with AI makes the stock an attractive long-term investment. Its Rufus AI ...

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Perplexity is also framing its legal battle with Amazon as a competition between the old guard of AI-powered shopping and an emerging paradigm where agents act as extensions of human users, shopping ...

Amazon has sued Perplexity AI over unauthorised access to Amazon's e-commerce websites via its agentic AI assistant.

Amazon is making Black Friday shopping smarter with Rufus, its AI assistant that tracks prices and can even buy products automatically when discounts come up.

Amazon’s AI chatbot Rufus is driving major growth, helping users find and compare products conversationally. CEO Andy Jassy projects it could add over $10 billion in annual sales.

Amazon has sent a “cease and desist” letter to Perplexity over its Comet AI shopping assistant. How should you play AMZN ...

“This week, Perplexity received an aggressive legal threat from Amazon, demanding we prohibit Comet users from using their AI assistants on Amazon. This is Amazon’s first legal salvo against an AI ...

Amazon wants to block you from using your own AI assistant to shop on their platform. Comet users love this experience.” ...

BMW vehicles will be the first to get Amazon’s new AI-based conversation assistant, which does away with fixed keywords for ...

Amazon is expanding the reach of its next-generation AI-powered assistant, Alexa+, by integrating it directly into the Amazon ...