As SEO continues to shift in the AI era, fine-tuning every aspect of your site for both users and search engines is more important than ever. URLs, the digital pathways to your content, remain a ...

You know what a URL does, but can you explain what URL stands for? We have the answer. You may already know that a URL is another way of saying “web address.” We all go to web addresses every day as ...

Certain Google-owned domains have caused Chrome users, from even the most skilled researchers to regular users, to question whether they are malicious. The domains I am referring to are ...

Canonical URLs help prevent duplicate content in search. Learn what they are, why they matter, and how to set them up correctly to protect rankings. Canonical URLs are HTML elements that tell search ...

Attackers are using techniques to alter URLs and send victims to rogue and potentially malicious domains. Speaking at the Infosecurity Online event, Javvad Malik, security advocate at KnowBe4 ...

Phishing emails with malicious URLs are used four times more than ones with attachments, Proofpoint survey claims ClickFix attacks also spiked 400% year-on-year A layered approach to security is the ...

In the latest instalment of the #AskGoogleWebmasters video series, John Mueller tackles the topic of how Google chooses canonical URLs. Here is the specific question that was submitted: “You can ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. As you might well know, websites can track you in various ways. It ...

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it ...

Google’s John Mueller answered a question about whether stop words should be used in the URLs. Mueller answered the question but also discussed the impact of words in URLs and recommended how to ...

Netcraft’s research shows AI-generated brand URLs are often wrong, with some pointing to phishing sites. Experts call for domain validation guardrails. Large language models (LLMs) are casually ...