The following is a guest post by Kearney’s Jim Singer, partner and board of directors member, Brooks Levering, partner, Piyush Gupta, principal, Luis de Lencquesaing, principal, and Dan Tammuz, ...

According to a recent survey on environmental attitudes from Yankelovich, "going green" is only of moderate interest to U.S. consumers. Based on a survey of nearly 2,800 consumers who are ...

Throughout 2020 and 2021, the pandemic has buoyed the consumer packaged goods (CPG) industry thanks to the confluence of a few key factors. Stimulus checks, boosted unemployment benefits and an ...

To unlock addressable audiences that truly drive business outcomes, consumer packaged goods brands (CPGs) need to explore multiple data partnerships, says Oliver Klander, head of CPG at LiveRamp To ...

On Jan. 24 the HHS released voluntary Healthcare and Public Health (HPH) cybersecurity performance goals (CPGs) to provide guidance on protection against cyberattacks. They cover safeguards such as ...

Forbes contributors publish independent expert analyses and insights. I write about the application of AI & Big Data to innovation and prediction. Every time I ask CPG leaders what their biggest ...

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for ...

For CPGs (consumer products goods companies), it’s no longer a matter of if but when the circular economy will supplant the traditional linear take-make-use-dispose model of consumption. And for some ...

Experts predict that worldwide retail ecommerce sales will grow by 56% over the next few years, reaching approximately $8.1 trillion by 2026. As consumers continue to turn to ecommerce shopping, CPG ...

Many CPGs like Coca-Cola, P&G, and Clorox don't intend to increase their current level of marketing. But they have plans to change course if consumers get irritated by price increases. These companies ...