Google PageSpeed Insights is the gold standard when it comes to checking website loading time. But that’s primarily designed for developers. Non-techies can look at Pingdom and GiftOfSpeed instead.

Most folks expect near-instant access to your website -- so much so that they become 32% more likely to leave your site after viewing a single page when loading time increases from one to three ...

With most consumers having internet speeds fast enough to download an entire movie in a matter of seconds, they expect that plain websites will load in milliseconds. Unfortunately, that is not the ...

If your website doesn’t load quickly, you’re losing sales. People aren’t willing to wait anymore. Even worse, slow websites often finish well below faster ones in search results. This means customers ...

The loading time of your website is an important factor that determines its overall success. As people generally prefer sites which load fast, they tend to lose their patience when they come across a ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to web browsing, five seconds can seem like an eternity, especially when users are waiting for a slow website to download.

As the world becomes more and more digital, people's attention spans seem to be decreasing. They don’t want to wait to get what they want, and businesses may need to acclimate to those demands. In the ...

Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control ...

Visitors won’t stick around if your site is slow. Speed things up with simple fixes like removing unused themes and plugins, installing a CDN or switching web hosts. Dianna Gunn built her first ...