I've often said that not all Web analytics tools were created equally. Each tool has various nuances that make it either very appropriate or less than effective for your business. While looking at ...

Web analytics is the process of analyzing the behavior of visitors to a website by tracking, reviewing and reporting the data generated by their use of the site and its components, such as its ...

The Direct Marketing Association recently published its “Web Analytics Report” in an effort to help multichannel direct marketers interpret and use the plethora of data they gather about their ...

Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

If you’ve worked in a marketing group for very long, you’re sure to have come across Web analytics reports of some kind produced by vendors like WebTrends, Omniture or Google Analytics. It doesn’t ...