You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire. It’s also probably the simplest, clearest explanation of a ...

From Business Model Canvas to Design Thinking, you'll find useful tools and templates for entrepreneurs here. If you are interested in a deeper dive to understand and utilize the tools, they are ...

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it. The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame ...

A compelling value proposition highlights how your product solves a customer problem. Researching and understanding customer needs contributes to a persuasive value proposition. Test and refine your ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to define ...

Today's employees are more open to exploring other opportunities than ever before. To combat this, employers must market themselves to both potential hires and current employees. An employee value ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...