Blythe joined Amazon Prime Video in early 2025 to lead a new User Experience (UX) division, composed of 30 designers, ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Many data-driven startups have uncovered that having one single user onboarding experience can ultimately make or break them. This is what I call the single onboarding misconception. Take Twitter as a ...

If you’ve ever taken an Uber, you know that the startup identified practically every consumer pain point involved with hailing a taxi – not being able to find one, standing in a long taxi line, rude ...

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

Forbes contributors publish independent expert analyses and insights. Tomer Niv is a Tel Aviv-based investor focused on crypto and Web3. A woman looks at Mark Rothko's "Untitled". Rothko was one of ...

World of Warcraft has released its most recent expansion Warlords of Draenor, making yet another milestone of this game’s ten year tenure on the market. In that time, Blizzard Entertainment (a ...

Google’s algorithm has consistently taken the user experience into account. For example, Google doesn’t rank directories because sending users from a page of 10 ...