Once inside, the dolls and pets have even more fun mysteries to crack, like color-changing or fashion-changing features when dipped in cold water or viewed under a special included magnifying “glass.” ...

Come unbox with me! Lets keep that childhood magic alive! L.O.L. Surprise! is bringing you the most fabulous, interactive ...

Best known for reimagining the blind unboxing experience, L.O.L. Surprise! first began in 2016 with its cute and collectible small dolls that come in a mystery ball. The consumer peels back layer ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to ...

Rrrrip goes the packing tape and squeak goes the protective foam. Are there sweeter, more seductive sounds than the opening of a new toy or gadget? Not to unboxers and the millions of people who watch ...

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

Of the many videos recently uploaded to YouTube, the one above caught our eye. Titled "Num Noms Ice Cream Sundae Sampler Surprise Set with Disney Frozen Fever Birthday Anna Elsa NumNoms," the video ...

In 2016, every kid wanted a Hatchimal, and parents were running around coughing up lots of money to make sure their child got one. This year, the hot toy for the holidays is something called the ...

The brand is launching The Eye Spy Ultimate Unboxing Surprise, which features a large, padlock design case with working wheel to round out the collection. Once unlocked to get inside, the unboxing ...