adexchanger

AdExchanger’s Regularly Updated Guide To UID 2.0

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...
adexchanger

The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...
ZDNet

Companies, processes and technology behind India’s UID project, Aadhaar

India’s unique identification program has started collating its database, while there’s healthy debate amongst people on the how moral or ethical is it to collect biometric data from citizens, the ...
moneycontrol.com

Virtual ID and UID token are now the same as your Aadhaar number

Part of a fresh push to protect citizens' information and increase users' privacy, the Unique Identification Authority of India (UIDAI) has put out new guidelines to all enrolled user agencies: ...
EDN

EEPROMs with unique ID improve traceability

Serial EEPROMs from ST contain a unique 128-bit read-only ID for product recognition and tracking without requiring an extra component. Preprogrammed and permanently ...