Swedish games studio The Gang has launched an analytics tool for Roblox’s user-generated content, called UGC Insight. Geared towards UGC creators and developers, the new tool provides an opportunity ...

Billo’s CreativeOps system uses performance data from hundreds of thousands of UGC ads to guide brands on scripts, creators, and iterations. It ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...