You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

Brand marketing is complicated—not only because it has many moving parts but also because most marketing professionals continue to confuse it with other marketing activities. Brand marketing is not ...

Opinions expressed by Entrepreneur contributors are their own. One twist of events — a.k.a. the pandemic — was all it took for many companies to realize that the future of technology, especially in ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Artificial intelligence audience testing startup Artificial Societies Ltd. today launched its flagship “societal simulator” tool in order to speed up market research. The Artificial Collective ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...

Urban Science aims to give automotive advertisers a way to zero in on their target audiences. The automotive consultancy and technology firm announced the launch of its enhanced In-Market Audiences, ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...