TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers ...

It’s official – TikTok is bringing ads to its search results. In TikTok Ads Manager, you’ll find the “Search Ads Toggle.” This newly added feature “leverages advertisers’ existing In-Feed Ad creative ...

Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...

TikTok is building their advertising infrastructure in the mould of other social media giants. TikTok’s user base growth is outpacing all other social platforms. With this comes a unique opportunity ...

In a quest for more revenue, the app known for short videos is trying to make it easier to match its stars with brands. By Tiffany Hsu TikTok has an advertising problem. On Tuesday, the company rolled ...