A federal judge's 106-page opinion, made public Wednesday, orders interoperability, data sharing, and an internal compliance ...

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A federal judge has ordered Google to change its rules for auctioning online advertising on its platforms after finding last year that the search giant had an illegal monopoly over the technology ...

Advertisements have long shown up in every part of our daily lives, but these days, technology has allowed companies to become much more invasive — and creative — in how they enter our lives. These ...

What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...

In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, but did not disclose the measures publicly.

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...