Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

The traditional marketing approach of targeting fixed consumer segments has dissolved due to evolving regulations, platform strategies, and the fluid nature of identity. In 2026, relevance is driven ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...