Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Focusing on customers is critical to any business and, oftentimes, a manager’s compensation is based on improving customer satisfaction. But how do you make sure that you are truly measuring ...

Although sample surveys (SS) and design of experiments (DE) were developed independently with different objectives, there are similarities in their basic concepts. Both are concerned with collection ...