Stories stick in our brains 22 times better than facts and figures. There's a reason why we tell stories to our children at bedtime rather than reading them fact-based reports. The human brain is ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

I certainly wasn’t trying to diminish the importance of the skill. After all, I’ve written 10 books about leadership, entrepreneurship, and communication skills. However, I understand what he meant.