It is clear that digital transformation is reinventing business practices. In today’s world, technological capabilities are constantly improving and in order to keep up, organizations must be agile ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

There is a myth that to be truly creative you need no process. False! Actually process is what separates truly creative people, repeat creatives, from the rest. In our studio, we have a rallying cry: ...

The steps are (1) knowledge, attitudes, and beliefs mapping: reanalysis of team's research findings from prior studies; (2) environmental scanning of apps available on the market; (3) stakeholders' ...

Have you ever thought about how and why something was designed? Who was considered a “stakeholder” for the design? And what biases are baked within the process of designing something? These are some ...

It’s never been easier for customers to switch brands, products or services due to the increasing number of choices. As a result, organizations must find new ways to design and provide unique and ...