SponsorCX research finds transparent sponsorships, customer content, & meaningful partnerships outperform marketing ...

College athletics is entering a new frontier. In this modern age of revenue sharing and NIL, schools around the Big Ten and ...

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. The events of the last 14 months caught us all off guard.

Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

Netflix's ad-supported tier is going look a bit different in the coming months. The streamer will offer two different types of sponsorships as well as what it's currently calling a "binge" product ...

Winning a PGA Tour event can change a golfer's life overnight. But tournament prizes are only part of the story, as ...

TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of ...

As streaming reshapes television, brands are moving beyond GRPs to evaluate OTT and CTV sponsorships through attention, audience quality, brand lift and business outcomes. Advertisers are also ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Name, image, and likeness, or NIL, has redefined college athletics in the past three years.

SPARTA, KY - JULY 14: The lights on the Toyota Camry pace car go out one lap before the start of the Monster Energy NASCAR Cup Series Quaker State 400 presented by Walmart on July 14th, 2018, at ...

Sponsorships offer an alternative means of funding nonprofit programs, events and organizations, allowing nonprofits to bring in money outside of the traditional donation and grant-funding frameworks.