Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

It's nice to have many people visit your Web site. It's even better when people don't just come to your site, but also enjoy your content. But, best of all is when visitors to your site do what you ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use “split ...

In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

Google has introduced a new way for advertisers to compare the impact of using AMP pages vs. traditional web pages with Google Ads. Google already offered the ability to test the two different page ...