The SWOT Analysis method, developed by Albert Humphrey in the 1960s, uses a broad-based approach to help a company develop strategic plans for the future. Arising out of criticisms that the SWOT ...

“Situational analysis” helps develop a basis of understanding of the environment in which a plan is delivered. It provides a common reference point for the planning process and prioritises actions.

The success of a marketing plan depends on strong and accurate data. Reliable information is obtained through situational analysis, which is an essential aspect of establishing your organization's ...