Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

As a TV reporter I was always trained to get to the point, quickly. I had to turn a complex situation into a minute’s report, and make it interesting and relevant to the audience so that they wouldn’t ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today. It's not surprising to see that influencer ...

Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Spoiler alert—B2B marketing is incredibly inefficient. I figured it’s best to get that out ...