Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

In order to improve customer communications and get better feedback on installation programs and services, Joint Base Myer-Henderson Hall will begin using QR codes, also known as quick response codes, ...

In today’s ever-changing digital world, there comes a time when we have to evaluate what we’re doing, why we’re doing it, and if it’s time to adapt a process to better suit our needs -- or pack up and ...