The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

How should my online marketing plan be different to my general marketing plan? Or should there be no difference? First we need to take a big step back and recognise that any marketing plan should ...

Opinions expressed by Entrepreneur contributors are their own. For those who dream of escaping cubicles to pursue a passion, drafting a business plan is the first step. One of your plan’s most ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Every real estate professional needs to embrace the potential of online marketing in the fast-paced, digital world. Developing a strong Internet marketing plan is not simply a nice to have, it is a ...