Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

SAB TV, a part of Sony Entertainment Television (SET), has repositioned itself as a complete family comedy channel. SAB has also launched a 360-degree campaign on the theme ‘Asli Mazaa Sab ke Saath ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

SAB TV, India's leading family comedy entertainment channel is geared up to make this festival season even more entertaining for its viewers with the return of 'SAB DEKHO SAB JEETO' contest. Starting ...

Why restrict family entertainment to only viewing when you can experience it personally? To provide families with a joyful experience that they can take back home and cherish for life, SAB TV launches ...

When Sony Entertainment Television (SET) took over SAB TV in April this year, speculation was rife about how the channel would be revamped. The wait seems to be over now, for SAB TV has announced that ...

Sony Entertainment Television has re-launched SAB as a 24-hour comedy channel. The existing non-comedy contents will be replaced by variety of humorous shows, including popular American series Home ...

This case study shows how a broadcasting minnow, SAB TV, reached out to India's youth via mobile and internet platforms by recreating the world of SAB TV as a social game called SABurbia.com; where ...

Television producer Gautam Adhikari died of a heart attack in Mumbai on Friday, PTI reported. He was 67. A pioneer of the Marathi television industry, Adhikari and his brother Markand started the Sri ...

Why restrict family entertainment to only viewing when you can experience it personally too? With an aim to provide families with a joyful experience that they can take back home and cherish for life, ...