“Robots” uses Coolidge’s comedic performance to highlight what can be an irritating expectation consumers have when calling customer service. According to a recent Discover and Dynata survey, 95% of ...

A t CES 2025, robotics made one message unmistakably clear: the technology has moved far beyond factory floors and is rapidly ...

Robots have their advantages, but they don’t have much fun. That’s the takeaway from a just-released 30-second Michelob Ultra Super Bowl spot. The ad (below), from FCB Chicago, shows robots ...

After weeks of controversy General Motors will this Sunday during the Academy Awards air the new and improved version of its Robot/Quality ad. You may recall the original ad that premiered during the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 13 min 58 sec ago 19 min 7 sec ago By Gillian Follett - 1 hour 53 min ago By Ewan Larkin - 1 hour 53 min ago By Jack Neff - 2 hours ...

Chris Quereau, the creative director at Vibrant Brands, said the company has started using AI to develop copy and illustrations and that it’s a major time and cost saver. Chris Quereau, the creative ...

You’ve seen him on TV. You’ve heard him on radio and encountered his likeness on countless billboards, indoors and out. Now Smokey Bear, the face of fire prevention campaigns for nearly eight decades ...

This GM robot was the focal point of the automaker’s Super Bowl ad, which shows the quality-obsessed machine jumping off a bridge in a dream sequence after screwing up on the job. The ad drew ...

The University of Illinois Department of Surgery has created a furor over the appearance of some of its surgeons and support staff in an advertisement for Intuitive Surgical's da Vinci system. The ad, ...