Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent, ...

After television talk show host Jimmy Kimmel did a segment last month wearing a suit made entirely of Rainbow Loom rubber band designs, Loom inventor Choon Ng and his wife, Fen, began monitoring an ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

Cooper Volkman is eight years old and full of energy. While his 10-year-old sister sits down easily to focus on projects, Cooper tends to be perpetually in motion. Lately, though, it’s been different.

Rainbow Loom, a jewelry-making product that’s shot to the top of the toy industry in the past two years, is a huge part of the growth story at Michaels. (Editor’s note: Kyle Stock owns a Rainbow Loom ...

A girl works on a Rainbow Loom at her home in Wichita. The toy, engineered by two former Wichita State students, has become wildly popular and inspired several copycat versions. Travis Heying File ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...