Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable.

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

QR codes, the little bar codes scannable by your smartphone that give additional information on a product, seem to be taking over advertising, clothing and even food purchases. Manufactures shouldn't ...

Nowadays, business owners and founders could easily find themselves drifting when thinking of what a new offering might consist of and how they might market it. Then there’s the wondering of how they ...

QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even ...

Apple on Tuesday announced new App Store marketing tools and resources that developers can use to promote their apps online and elsewhere. Those tools, which Apple announced in a developer update, ...

A guest post by Paul Prisco of Dog Food Design. Today's consumer is quickly adapting to QR codes as smartphone usage explodes. According to Nielsen projections, there will be more smartphones in the ...

I have a love-hate relationship with QR (quick response) codes. These boxy symbols–which you see lurking about in stores and publications and on product packaging, business cards, ticket stubs, direct ...

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...