By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Club Med has expanded its leadership team to enhance marketing and sales strategies and drive growth in the Americas.

American Eagle Outfitters raised its annual comparable sales forecast on Tuesday, betting on marketing-driven demand for its ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...